营销采购

营销采购

营销采购服务

通过预算优化和关系管理增加代理价值

更好地管理代理关系和预算优化会产生营销部门的价值

营销部门必须为其公司的核心产品和服务制定明确的信息，同时保持在行业的变化之后。

实现产品差异化，创造持久的印象，维护客户忠诚度通常因时间线，预算限制，技术进步以及严格遵守政府和行业法规而复杂。克服这些耗时的障碍地区的现有营销团队的负担。夫妻在评估和选择创意机构供应商和您的营销团队的压力很容易变得不堪重负。

Source One’s benchmarking services and decision support process can deliver results for your company’s marketing department. Our strategic sourcing team can identify the right creative agencies for your company – increasing value, reducing risk, and facilitating competitive best-in-class agreements.

雷竞技电竞平台来源一个人的战略采购团队可以帮助弥合经常存在于采购和营销部门之间的差距。我们有采购专业知识以及对营销类别的理解，以提供符合双方需求的结果。

Communication and collaboration are critical factors for thriving in the fast-paced and nuanced environment of marketing. Source One supports marketing leaders and their procurement counterparts as they seek to establish long-term partnerships, a positive ROI, and competitive pricing. Through benchmarking and supplier & category management, we can identify and evaluate the right advertising and creative agencies that can provide value to your brands and organization.

OUR MARKETING PROCUREMENT AND STRATEGIC SOURCING APPROACH

Our work is built on the following approaches:

  • Using in-house knowledge to identify, qualify, and obtain marketing support requirements

雷竞技电竞平台来源一个人的采购和战略采购团队正在进行强调您当前需求的机构搜索，从评估记录的全方位服务代理到一个更加利基服务提供商等品牌故事顾问。通过我们与代理商的日常沟通，我们建立了在市场上有所了解的关系。

  • 建立完整的透明度

我们了解公司的性质和结构g agency networks. This knowledge translates into better contract management and establishing agreements that deliver full transparency. In addition, we know what details to request in standard contract language pertaining to agency fees and staffing plans.

  • 简化选择过程

我们通过开展完整的战略采购举措，我们潜入客户的详细信息，这些举措包括以下内容：

  • A thorough conflict of interest screening with potential agencies under consideration.
  • Development of sourcing documentation (e.g., RFI/RFP) outlining proposal expectations and scope of work details.
  • 会议的协调和安排，如简要介绍，现场能力演示和现场投资。
  • 组装合适的团队成员提供见解和方向。
  • Rate card and contract negotiations.
  • Developing statements of work for awarded assignments.
  • 促进富有成效的开关会议，无缝地船上畅销一个新选择的机构。

雷竞技电竞平台来源一个人的采购专家可以帮助以下营销和广告花费类别：

Our strategic sourcing and procurement team will collaborate with your marketing department to provide insightful consultation and management of creative and advertising agencies. We can even help withAdvertising Agency Auditsand inBenchmarking your Marketing Spend。Contact our营销类别管理专家today.

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